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Bridgeall Blog: Managing Digital Transformation in the Deregulated Water Market

Bridgeall Blog: Managing Digital Transformation in the Deregulated Water Market

In a recent blog post, we argued that there would be ‘winners’ and ‘losers’ in the deregulated non-domestic water market in England.

‘Winners’ in the post 1st April ‘open market’ will be water utilities who leverage the full potential of digital technology to drive competitive advantage in the following areas: engaging and connecting with customers; building digital operating advantage; deriving actionable insight from data; supporting collaboration and knowledge sharing; business transformation.

As water utilities face up to the challenges presented by deregulation and digital disruption, a recent article in the MITSloan Management Review provides simple but sound advice.

The article entitled Meaningful Strategies for Managing Rapid Changeidentifies three don’ts and three do’s in managing successful digital transformation.

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