Supporting Members and Championing Glasgow for over 230 years


Focus On ... ... Workshops

Focus On ... ... Workshops

Our Focus workshops build on the subject matter of the How To ... ... workshops and are delivered in a three hour session with a limited number of delegates, giving you the opportunity to expand your knowledge of topics such as Twitter, Facebook, YouTube, Blogging, Public Speaking and Cold Calling.

Focus On ... Change Management - Creating the Future you Want

Wednesday 22 February, 09.30 am - 12.30 pm 

We live in a world of constant change and our organisations need to constantly adapt to both survive and prosper. The history books are full of stories about businesses that failed to adapt to market developments and change quickly enough. In the best organisations change is constant, managed effectively as part of day-to-day business as the organisation evolves, develops and grows. The workshop blends theory and models with real life management experience and practical examples along with group discussions. 

Focus On ... ... Successful Business Writing

Tuesday 7 March, 09.30 am - 12.30 pm

This business writing course is designed to help people acquire better written skills that will help them in both everyday business and personal settings.

Focus On ... Google Analytics 

Thursday 9 March, 09.30 am - 12.30 pm 

Relevant for owners, managers, marketers, copy writers and decision makers, this session will provide an introduction to what Google Analytics can do for your business, covering set up, how Analytics tracking works, the major reports it provides, and examples of how other companies have used it effectively.

 

Focus On ... Search Engine Optimisation (SEO) 

Thursday 23 March, 09.30 am - 12.30 pm 

This Search Engine Optimisation training session will show you what Google is looking for from your website, and will teach you how to improve the performance of your business on Google. It will be delivered without using technical jargon.

 

Focus On ... Google AdWords 

Thursday 30 March, 09.30 am - 12.30 pm 

This Introduction to Google AdWords session will give you a head start on setting up your account, and will enable you to go and start your own account, confident that you are avoiding some of the common mistakes people new to advertising through PPC often make. Alternatively, if you are hoping to outsource your digital marketing to an agency, this course will be valuable in ensuring you work constructively with the agency, and monitor their results effectively. All attendees of the course will be entitled to a free voucher for £120 to spend on Google AdWords.

 

Focus On ... ... Managing Conflict – Don’t fear it, embrace it – it’s your job!

Wednesday 19 April, 09.30 am - 12.30 pm

Conflict is a normal and natural aspect of relationships. Because of this we need to find a way to address conflict that is direct and assertive while also respectful and diplomatic. While you can try and avoid conflict, you cannot escape conflict. The workshop covers conflict management from both an individual and team perspective. It explores why conflict happens in the first place, how you can better manage yourself and others during conflict situations.

 

Focus On ... ... Minute Taking Made Easy

Thursday 20 April, 09.30 am - 12.30pm

Do your hands cramp up at the thought of recording meeting minutes? Do you question what information you should record and what you should leave out? You’re not alone. Most of us have sat through a meeting madly scribbling what we thought were minutes only to find out later that we’ve missed essential information or that the notes were never used. This workshop provides new and inexperienced minute takers with the essential techniques and tips for the production of accurate and timely minutes.

 

Focus On ... ... Customer and Client Care - The Secret to Business Success

Wednesday 26 April, 09.30 am - 12.30 pm 

A successful business delights their customers, understands their needs and willingly does that little bit extra that makes a big difference. It sounds simple but how do you deliver this consistently 24/7 in a world with ever increasing expectations and through a diverse workforce?The main focus is on creating a customer care culture, truly understanding your customer needs and exploring the importance of attitude and effective complaint resolution. 

 

Business Planning & Strategy Development

Wednesday 10 May, 09.30 am - 4.00 pm 

The future success of your organisation is dependent on your ability to turn a great idea into a strategy and a plan which can be delivered on a day-to-day basis. This workshop will blend theory and models with real life management experience and case studies along with group discussions and practical worked examples. The prime focus is on understanding how you, your team and your business can better exploit the opportunities that exist in your marketplace. It is an interactive workshop blending facilitator input with delegate contribution to drive open dialogue and learning.

 

Focus On ... ... Advanced Google AdWords

Tuesday 16 May, 09.30 am - 12.30 pm

If you have already got an AdWords account, have been on the introduction to AdWords course, or are already familiar with how AdWords works, this course is for you. It will take you through some of the more advanced features, and show you some ways to enhance the performance of the account. 

 

Focus On ... Building Winning Teams 

Thursday 18 May, 09.30 am - 12.30 pm 

The workshop will introduce you to the concepts of high performing teams, motivating and leading others and people development. We will blend models and theories to bring team leadership alive, focusing on team roles and responsibilities, what to do when people don’t deliver what’s expected and what to do when they do. Gain greater confidence in leading and managing people including managing their performance.

 

Creating a Social Media Strategy for Growth

Thursday 8 June, 09.30 am- 4.00 pm 

Social media is a key part of a business’s communications strategy but it’s not the be all and end all. It needs to dovetail into other elements of communications and customer service, such as newsletters, your website, events and customer surveys. In this workshop we’ll craft an overall communications strategy, choose the social media channels that fit with your business and audience, start to create the content to be shared across those channels and look at what happens when social media goes wrong.

 

Focus on… …The New Marketing: Brand Stories, Influencer Marketing, and Social Listening

Thursday 15 June, 09.30 am - 12.30 pm

Facing intense competition from other brands and ever-demanding consumers, many businesses want to know how to take their marketing to the next level. In this session, we'll explore great examples of each element from a variety of industries, providing you with lots of fresh ideas and food for thought. We’ll also look at how to create your own brand story, going through a step by step process. 

 

Focus On... ... Developing Excellence in Customer Service

Thursday 22 June, 09.30 am - 12.30 pm 

This Customer Service Course is designed to help anyone who works in customer service improve their customer service skills in order to provide each customer with the best possible experience every time.