Focus On ... ... Advanced Google AdWords
Glasgow Chamber of Commerce, 30 George Square, Glasgow, G2 1EQ
From: Tuesday 16 May 2017 09:30 To: Tuesday 16 May 2017 12:30
If you have already got an AdWords account, have been on the introduction to AdWords course, or are already familiar with how AdWords works, this course is for you. It will take you through some of the more advanced features, and show you some ways to enhance the performance of the account.
The course will cover:
- Best practices for new extended text ads
- AdWords extensions
- Advanced bidding techniques
- Making AdWords work for mobiles
- Using geo and device targeting effectively
- An introduction to Remarketing
- Introduction to AdWords Editor
The session will be taught by Lucy Johnston, who worked at Google on the AdWords team for 7 years, helping both large and small businesses and charities advertise on Google. Lucy now runs Bread & Butter Marketing, which provides consultancy and training in online marketing to businesses and charities. Her expertise covers Google AdWords, SEO, social media and online video. Bread & Butter Marketing is a Google Partner for AdWords, and Lucy holds certifications from Google in both Google AdWords and Google Analytics.