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How To ... ... Develop a Customer Care Plan


Glasgow Chamber of Commerce, 30 George Square, Glasgow, G2 1EQ


From: Wednesday 18 January 2017 08:00 To: Wednesday 18 January 2017 10:00

Customers are the life blood of any business.  Without customers a business cannot survive.  While many companies promise to deliver an incredible customer experience, some are better at delivering than others. Looking after customers should be a top priority.  A happy customer provides revenue and reputation.  Unhappy customers lead to lost sales, poor standing and potential shut down.  Underestimating the importance of superior customer care is dangerous. 

The need to lead, model, and promote the organisational values within a customer service environment is essential for business success.  The value of developing a customer care plan should never be underestimated.

This workshop provides delegates with the building blocks to develop their own customer care plan.


This course covers:

  • Why is customer care important?
  • Customer definition and identification of an organisation’s internal and external customers
  • Writing a Customer Care Plan
  • Strategies for improving customer care



  • Understand the importance of customer care
  • Understand the key elements of a customer care plan
  • Take the first steps in developing the right plan for your business
  • Develop an important workplace skill
  • Understand techniques for improved customer care performance.



With over 20 years in a business, education and training environment Karen has developed a keen understanding of the key skills required to enhance both business and personal performance and the best methods of delivering training that promote learner understanding and engagement.  Karen has worked extensively with the SQA writing materials for exams and consulted on course design.

In addition to training, Karen consults within a number of SMEs throughout Scotland with a view to streamlining their business process, promoting enhanced performance productivity.

Karen’s clear communication methods and ability to engage with business owners allows business to expand their business knowledge and develop key skills to develop business growth.

Karen’s training company (KA Training Ltd) provides training opportunities using multiple platforms.  Open courses, workshops, bespoke programmes and one-to-one training are all delivered with a clear client focus and a quality approach.


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