Focus On .... ... Content is King
Glasgow Chamber of Commerce, 30 George Square, Glasgow G2 1EQ
From: Wednesday 24 May 2017 09:30 To: Wednesday 24 May 2017 12:30
Social channels are everything, right? Wrong. It’s the content that’s being viewed, liked, shared, commented on that’s everything. That’s what will boost your brand, drive traffic to your website, build engagement with customers – existing and potential – and ultimately help you hit your sales targets.
But it’s not as simple as chucking up a few images and asking for Likes, or sharing a meme and begging “can you help us make this go viral?”
Great content requires a great strategy, first and foremost, then some smart ideas, compelling calls to action and a product/service worth buying at the end of it.
This workshop will focus on:
- Identifying the channels most relevant to your business
- Discovering what makes great content – and what doesn’t
- Exploring the kind of unique content your business has that’s worth sharing
- Creating a content strategy for your business
- Writing a content-focused social media action plan
Presenter - Michelle Rodger, Tartan Cat Communications
Michelle is the founder and ‘Top Cat’ at Tartan Cat Communications – a new voice in social media and communications. A former national newspaper journalist, Michelle understands what businesses need to do to get their message across and has harnessed the social media agenda to drive new ways of communicating.
At Tartan Cat, Michelle develops and delivers social media and communication strategies and campaigns for a variety of companies from the corporate and financial sector through to new business start-ups.