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Focus On .... ... Social Media and Digital Strategy


Glasgow Chamber of Commerce, 30 George Square, Glasgow G2 1EQ


From: Tuesday 26 July 2016 09:30 To: Tuesday 26 July 2016 12:30

A wise woman once said: “If you fail to plan, you plan to fail.” She was right, but so many businesses launch themselves into the social media sphere without a strategy or a plan to mitigate the risks. We all know how important a business plan is, but we often fail to recognise that a social media plan is just as essential.


You can’t do social media right if you haven’t identified your target audience, considered which channel is most relevant to your business, and put in place a safety net to guard against online errors.


This session will help you do all of that. And more. We will focus on:

  • Exploring the myriad social media channels and identifying which ones are right for your business
  • Identifying your target audience and the kind of content they want to see
  • Creating a social media strategy
  • Analytics – how do you know when you’ve got it right?
  • Crisis management – what to do when things go wrong


You will leave this session with a clearer understanding of how social media works for your business and how to execute a social media strategy.


Michelle is the founder and ‘Top Cat’ at Tartan Cat Communications – a new voice in social media and communications. A former national newspaper journalist, Michelle understands what businesses need to do to get their message across and has harnessed the social media agenda to drive new ways of communicating.

At Tartan Cat, Michelle develops and delivers social media and communication strategies and campaigns for a variety of companies from the corporate and financial sector through to new business start-ups. 


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