28 Aug 2018
Charities and small businesses in Glasgow have been given a boost in digital skills at a free training event hosted by Bank of Scotland, as part of Lloyds Banking Group, in collaboration with Google.
The workshop, which took place yesterday (Tuesday 28 August) at 29 Private Members Club, Royal Exchange Square, was attended by more than 100 local businesses and charities from the local region.
The half-day event featured talks hosted by digital experts from Google, who offered practical tips on how organisations can use social media platforms to reach new audiences and generate brand awareness. The Scottish Council for Charity Organisations (SCVO), which provides support to many charities in Scotland through funding and practical advice, also led a workshop focusing on how charities can take advantage of digital tools to meet people’s changing needs. SCVO has a programme called One Digital, which is helping to tackle digital exclusion across Scotland and build a digitally confident third sector.
In addition, the speakers also provided insight into how businesses can use tools like Google Analytics to improve their websites and measure the impact of their online strategy.
Sally Dyson, Head of Digital Participation from SCVO who attended the event said: “SCVO is supporting charities throughout Scotland get to grips with change and where digital technologies can help. Lot of charities want to improve how they support and provide services for their beneficiaries and clients but don't know where to start or what resources are available. Events like this one are very helpful and we're delighted to work in partnership on these issues with Google and Bank of Scotland.”
The event was hosted by Bank of Scotland, as part of Lloyds Banking Group, as part of its Helping Britain Prosper plan. This has seen the group train one in every four of its colleagues to help people and organisations use the internet to improve their digital skills and financial capability. The Group has committed to providing digital skills training, including training on internet banking, for 2.5 million individuals, SMEs and charities by 2020.
Philip Grant, Group Ambassador for Scotland and chair of the Scottish Executive Committee at Lloyds Banking Group, said: “Our latest Business Digital Index report showed that just over half (56 per cent) of SME businesses in Scotland do not have their own website and over half (56 per cent) do not use social media. This free Digital Know How event responded directly to these findings and helped small business and charities to create better websites and develop an engaging social strategy to unlock potential benefits.
“For charities, that can include increasing the number of supporters or donors, while businesses can grow their sales and target new markets. That’s why events that develop vital digital skills are so important. We have more than 4,250 Digital Champions in Scotland helping individuals and organisations improve their online skills, as part of our plan to help Scotland prosper.”