03 Dec 2018
A luxury scented candles brand has secured sales partnerships with a host of top Scottish hotels.
Glasgow-based Gold Hart’s products are now being sold in Gleneagles, the Old Course, Skibo Castle and Monachyle Mhor.
The sales agreements represent a sharp period of growth for the contemporary Scottish brand, which was established by Lorraine McKenna in 2014.
The married mother-of-two from Glasgow’s west-end previously worked as a buyer for Cruise clothing.
She said: “These recent sales agreements with some of the country’s most luxurious hotels represent a growing demand for our contemporary product range.
“When I established the business, I was inspired by Scotland’s global presence and the appetite for Scottish-made goods.
“Our products capture a journey through the wild, yet romantic habitat of Scotland – it’s a proposition that is truly resonating with both UK and international consumers.”
Lorraine recently took part in a trade tour to Germany in partnership with Scottish Development International and Glasgow Chamber of Commerce.
The trip led to the development of a supply partnership with a Berlin based retailer. There are also collaborations with interior design consultancies in the US.
“Export represents a huge growth opportunity for Gold Hart,” Lorraine said.
“We are experiencing significant demand from both the US and European markets and we are very much focused on ensuring that we are set-up to fulfil these markets.”
As Gold Hart has continued to grow into new global regions, Lorraine’s objective has been to protect and secure her brand identity.
The 41-year-old has been working with Cameron Intellectual Property, which provides a full-range of intellectual property services relating to patents, designs, trade marks and copyright.
Cameron Intellectual Property conducted an audit of Gold Hart’s IP position regarding the core brand name, accompanying logos and product line brands, advising on the strengths and opportunities surrounding it both on a UK and international level.
Stewart Cameron, founder and director, said: “Gold Hart is an exciting luxury brand that is beginning to enjoy significant growth both in the UK and international markets.
“With Brexit almost upon us there are a host of implications for brands like Gold Hart to consider when trading in international markets.
“We have worked closely with Lorraine to understand her business strategy, ensuring that the brand is protected against look and smell alike brands.
“It’s an extremely competitive market and taking these measures have been vital to ensure that Lorraine is not infringing on other brands in global regions and others aren’t able to exploit the Gold Hart brand.
“Having this protection in place also means that Gold Hart can trade with confidence and continue to benefit from growing consumer brand awareness.”
Founded in 2011 by Stewart Cameron, the business provides a full range of intellectual property services relating to patents, designs, trade marks and copyright.
Working across a diverse range of business sectors, its team also includes director and shareholder Steven McIlroy, as well as experienced trade mark attorney Meena Murrin.
Stewart added: “As a fast-growing start-up with limited budget, our approach with Gold Hart has been about understanding its needs and providing strategic consultancy.
“We have very much focused on selective IP protection and advice to ensure that Gold Hart has the necessary protections in place to forge ahead with its international growth ambitions.”