13 Jul 2018
Glasgow-based creative brand agency MadeBrave has been announced as the sole creative partner for First Bus Scotland.
The agency, which has studios in Glasgow and London, has secured a contract which covers advertising, brand and marketing activity across FirstBus Scotland’s three operating companies in Glasgow, Scotland East and Aberdeen. ‘Kids go Free’, the first campaign under the contact, started last week.
The contract has put MadeBrave on track to achieve a record year, after its staff has grown from 24 to 30, and it is expecting to generate a total revenue of over two million pounds in 2018.
Andrew Dobbie, MadeBrave director, commented: “We are excited to be working with the First Bus team and have some amazing campaigns planned. Overall, it’s been a great year for the agency, we’ve been winning business in Scotland, across the UK and starting to generate a lot of interest internationally too.
“We have grown every year, been profitable from our inception and our success is squarely down to our talented team and the standard of our work.”
Andrew Jarvis, managing director for First Scotland, commented: “It is an exciting time for everyone at First Scotland with a number of new investment upcoming as we look to transform people’s perceptions of bus travel in our local communities and cities. We look forward to working closely with MadeBrave to help raise awareness of all the arduous work we are putting in to making the bus more attractive to people.”