11 May 2018
In the third and final post summarising the recent Microsoft/LBS research report on digital workplaces, we cover the positive benefits in terms of talent acquisition and retention. The previous two posts highlighted benefits in relation to higher productivity, creativity and collaboration.
Transform to Win the Talent War
Based on a detailed study of 20,000 employees working in European medium-to-large size organisations across different industries, the Microsoft/LBS research concluded that individuals in companies with a strong digital culture are much more likely to feel empowered to do their jobs to the very best of their ability. This is a major advantage in the ongoing battle to cultivate and attract top talent, especially for employees looking for more than just a pay check, employees who want to feel they are making an impact.
As shown in Figure 1.1 below, fewer than 20% of European employees feel highly empowered at work. This drops to a low of 9% in companies with a weak digital culture. By contrast, in companies with a strong digital culture, the number of employees reporting high levels of empowerment jumps to almost half (47%).