05 Sep 2018
Chinese consumers are increasingly purchasing foreign products in three ways – via E-Commerce Platforms, through foreign brands’ own websites, or shopping while overseas. While 3rd party e-commerce platforms remain dominant in China, there has been an important shift in purchasing behaviour towards shopping through brand-owned overseas websites. Additionally, Chinese tourism to Scotland continues to rise (figure), and the student population continues to grow, providing opportunities for retailers, hospitality, and attractions to service these potential customers.
Join this seminar, co-organised by SDI and the China-Britain Business Council, to learn more about how to attract these consumers, and make sure that you can service them effectively. The event will finish for lunch at 13:00, with bookable 1-2-1 meetings available in the afternoon for interested companies.
Who should attend:
Delegates will leave with a good understanding of what will be required to take forward their interest in this marketplace.
|09:30||Registration, tea and coffee|
|10:00||Welcome - Jane Ning, China Lead, SDI|
|10:05||Chinese Consumer Trends in E-Commerce
Jack Porteous, Retail and E-Commerce Sector Lead (UK), CBBC
|10:40||Making your website China-friendly – servicing Chinese consumers in the UK and China
Backbone IT Group
|11:35||Strategies for targeting overseas Chinese
|12:15||Business case studies – Panel moderated by Jack Porteous|
|12:45||Panel Discussion / Q&A Session|
|13:00||Networking Lunch and bookable 121 meetings|