London-based menswear brand Percival to open a pop up in Princes Square | Glasgow Chamber of Commerce
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London-based menswear brand Percival to open a pop up in Princes Square

East London-based menswear brand, Percival will open a pop-up store in Princes Square from 1 – 5 December 2021. The collection is designed at their studio in Hackney and the Winter pop up is the first time the brand has been available outside London.

Known for combining a quintessentially British sense of understated style and rare, internationally sourced fabrics and materials. Signature styles include the Pea Coat, Wax Mac, Sheepskin Whitley, and custom prints.

Percival is six years old and still owned by its co-founder and head designer Chris Gove. By making in London, Percival can drop multiple short runs of product a year, keeping its offering fresh and varied. Percival recently provided garments for David Beckham's recent holiday and designed trousers for the recent James Bond release 'No Time to Die'.

Noted followers and wearers include Alexa Chung, Benedict Cumberbatch, Rick Edwards, Jim Chapman, Alex Turner & Matt Helders.

The pop-up store will feature the brand’s Autumn/Winter collection of pieces made from unique textures and patterns.  The collection of wardrobe staples includes outerwear, knitwear, shirting, trousers and sweatshirts and the pop up will stock their best-selling signature embroidered t shirts.  The first 25 customers to the pop-up store will receive a free t shirt.

Chris Gove, Creative Director, Percival: “This is the first time the brand has been available outside of London and we thought Glasgow was a good place to have our Winter pop up.  We are sure the Scottish audience will love the brand and look forward to welcoming customers to Princes Square.”

Katie Moody, Princes Square: “We’re delighted to welcome Percival to Princes Square, and we’re thrilled to have been chosen as their first Scottish pop-up store.  We love the ethos behind Percival, and it will further strengthen our menswear offering.”

With over 25 retailers and 12 eateries, Princes Square is Glasgow’s premier retail and leisure destination. Located in the heart of the city’s bustling Buchanan Street, the mall provides a shopping haven to lovers of high street and designer fashion, beauty, jewellery, homewares, and lifestyle brands while its wide range of bars, restaurants and cafes offers something for every palate.


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