07 Oct 2024
Stagecoach, the UK's largest bus and coach operator, has launched a new marketing campaign targeting working adults, focusing on common commuting challenges like congestion, weather, and parking costs.
The campaign, titled “Sometimes, It’s Time for the Bus,” features three engaging videos that depict relatable situations: bad weather, after-work drinks, and the rising cost of parking, encouraging commuters to see the bus as a practical, affordable alternative.
In England, the £2 single fare cap makes public transport both cost-effective and sustainable. Meanwhile, in Scotland and Wales, DayRider tickets offer unlimited travel within a 24-hour period, perfect for commuters and those taking part in after-work activities.
Jaeger Rowland, Head of Brand & Marketing for Stagecoach said, “Our light-hearted and relatable campaign highlights the many benefits of bus travel in daily life. With services connecting over 100 major towns and cities across England, Scotland, and Wales, Stagecoach offers a smarter, more sustainable choice.”
