02 Sep 2026
Glasgow is a city with many voices – and every one of them helps shape its reputation.
Destination Glasgow has launched Glasgow Insights, a short survey asking people to share their views of the city.
The research explores perceptions across areas including community, culture, quality of life, innovation and business, as well as Glasgow’s strengths as a place to invest, host conventions and events, and visit.
A strong reputation matters. It influences where people choose to invest and do business, where events are held and where people choose to visit, study and live.
Glasgow already has a distinctive identity, rooted in its creativity, innovation, culture and people. The findings from Glasgow Insights will help us understand where perceptions reflect the Glasgow of today, where there may be gaps and how we can tell the city’s story in a way that feels authentic to the people who know it best.
Anyone with a view of Glasgow is encouraged to take part. The survey takes just a few minutes to complete, is available in several languages and is open until Monday 12 October 2026.
