Digital marketing and sales assistant

Digital marketing and sales assistant | REF : 38591

Greater Govanhill CIC

Job Description

We are searching for someone to support our community media work through digital communications and advertising sales. This is an exciting opportunity to grow your skills while working with a grassroots, but multi-award winning magazine. We have a small but passionate team and this role would be an integral part of it.

We operate as a social enterprise and this work will enable us to grow our earned revenue. This will help build core sustainability into the organisations to enable us to continue our work in connecting communities, with less reliance on grant funding.

We see this role as being split between the two main areas:

Digital communications

This means supporting the editorial team to grow our online presence and build our community. It will involve developing your digital skills to help build social media content strategies and plans – and then putting them into place. You will be finding ways to ensure our magazine content has maximum impact online, but also creating content specifically for social media platforms. You will also provide support with uploading content to our website and ensuring it is kept up to date.

You will also support with nurturing our online community of readers, members and volunteers through direct communications such as newsletters, and digital engagement through surveys, polls etc. 

Advertising sales

The other part of this job will also be using the partnerships that you build and your online connections to seek out and contact potential advertising partners. This will involve selling advertising space in our print magazine and across our digital platforms including things like sponsored social media posts and collaborations. We find this is done most effectively when carried out through organic connections that you will be building in the digital comms side of the role.

Key Responsibilities

Digital Communications

• Producing and sharing social media content
• Contributing to the development of communications and social media strategies
• Uploading content to our website and keeping it up to date
• Writing and sending newsletters
• Building our membership
• Developing new ways of digital engagement
• Other administrative and communications tasks as required

Ad Sales

• Selling advertising to new and existing clients
• Identify potential customers and build relationships with them
• Developing relationships with the local community by attending events and forging new partnerships
• Develop our media sales packages and customise offerings to suit
• Educate potential customers on the value and benefits of using local community magazine in their advertising and marketing campaigns
• Conduct telephone and face-to-face sales meetings to acquire new customers
• Build sales pipeline, negotiating, and closing deals
• Maintaining databases of all leads
• Ensuring sales targets are met
• Exploring other opportunities for online revenue and new revenue streams

Essential skills, experience and qualifications

Essential

• Strong written and verbal communication skills
• Strong organisational skills
• Ability to work independently and as part of a team
• Ability to take initiative and manage own workload
• Confidence in making new connections and able to build strong working relationships
• Good knowledge of social media, ideally with experience of using it in a professional capacity
• Confident using spreadsheets and Google Workspace tools
• Experience of uploading content to websites
• An eye for design and able to use/learn how to use Canva
• Based in/near Govanhill or with a strong connection to/understanding of the local area

Desirable

• Experience managing and maintaining client relations
• Interest in local media
• Experience selling advertising space
• Experience creating short videos for social media
• Experience of working in a non-profit setting

We encourage applications from people even if you don’t meet all the requirements. While this isn’t a journalism job, we are well aware of the lack of diversity in our industry and are particularly keen to hear from people typically under-represented in the media.

Number of Hours Per Week 21

Working pattern and contracted hours (including any shift patterns)
3 days per week, which can be worked flexibly

Wages

12.00

Job Details

Job Location and Address

The Community Newsroom, 82 Bowman St, Glasgow, G42 8LF.

This job can also be worked remotely, or as a hybrid position.

Details of Training Provided

You will have a development meeting at the start of the placement to talk about what training might be most beneficial. Supervision meetings will be held regularly throughout the placement.

In house training will be provided along with training by external providers.

Is Public Transport Available Yes

Closing Date 15 - Oct - 2024

Anticipated Interview Date 01 - 01 - 0001

Anticipated Start Date 01 - 01 - 0001