08 Feb 2024
In the competitive landscape of talent acquisition, how employers provide feedback to candidates can significantly influence their employer brand and future recruitment success. While it may seem time-consuming or daunting to offer constructive feedback to unsuccessful candidates, the long-term benefits for both the employer and the candidate are substantial.
BeyondHR CEO Neil McLeese puts it simply “if you have followed your recruitment process correctly and conducted professional interviews candidates will have been unsuccessful for a legitimate reason so you have nothing to fear.”
The Importance of Constructive Feedback
Constructive feedback serves as a crucial tool for candidate development, enabling individuals to identify and work on their areas of improvement. This not only aids their personal and professional growth but also prepares them to be stronger contenders for future roles. From an employer's perspective, providing such feedback demonstrates a commitment to professional development, enhancing the employer brand, and developing a positive relationship with potential future talent.
Benefits to the Business
Employers often overlook the positive impact that providing feedback can have on their brand. A survey by Eden Scott revealed that 65% of job seekers find the lack of feedback to be the most frustrating aspect of the interview process. By offering constructive insights, businesses can differentiate themselves as supportive and engaged, leaving a lasting positive impression on candidates. This may potentially translate into future applications, referrals, and even business opportunities, as candidates may become clients or customers down the line.
Moreover, feedback sessions offer valuable insights into the recruitment process from the candidate's perspective, allowing for continuous improvement and ensuring the company remains attractive to top talent.
The Dos of Providing Constructive Feedback
The Don'ts of Providing Constructive Feedback
Feedback in the Workplace: A Statistical Overview
65% of employees desire more frequent feedback and organizations that regularly provide feedback experience significantly lower turnover rates. Adding to this, nearly half of highly engaged employees receive weekly feedback, highlighting the correlation between feedback frequency and employee engagement.
The effectiveness and frequency of performance reviews vary across generations, with a notable preference for more frequent reviews among younger employees.
Providing constructive feedback to candidates is not just a courtesy but a strategic business decision that can enhance an employer's brand, improve the quality of future applicants, and contribute to a culture of continuous improvement and professional development.