08 Nov 2023
Local bus company Stagecoach is ready for another year of making magic happen for children, young people, and vulnerable adults across West Scotland. For the third year in a row, Stagecoach is partnering with the Night Before Christmas Campaign to bring joy to those in need.
The Night Before Christmas Campaign, known for its “Red Bags Full of Joy” appeal, aims to brighten the lives of children and young people in need, especially during the festive season.
Employees from each of the seven West Scotland depots will make donations and pledge to the ‘Red Bags Full of Joy’ campaign. Drop-off points have been set up at Stagecoach Arran depot and Ayr, and Kilmarnock Bus Stations, where passengers and members of the public can donate. Whether it is toys, books, or essential items, every contribution will make a difference.
In response to the increasing number of referrals received by the Night Before Christmas Campaign (NB4CC) each year, Stagecoach has donated a vital storage container for the charity at its headquarters in Annbank. This asset will significantly enhance the capabilities of the NB4CC, enabling it to store a greater quantity of donations, and meet the growing demands of the campaign.
Fiona Doherty, Managing Director of Stagecoach West Scotland, emphasised the company's commitment to making a difference, saying:
"At Stagecoach, we believe in giving back to the communities we serve. Every year, we see struggling families, and we do what we can to help. We have partnered with Jodie and her team for another year and are delighted to have donated a storage container for the Night Before Christmas Campaign. We are happy to see that it is already making a difference. Our employees from across West Scotland are geared up for the 2023 appeal, and I am excited to see their efforts this year after the incredible work they did last year. Giving back to the communities we serve is an integral part of our company culture, and our employees are enthusiastic about it."
Jodie McFarlane, Head Elf of the Night Before Christmas Campaign, expressed her gratitude for Stagecoach's support:
"We’re very grateful to be working in partnership with Stagecoach. The storage container given to us by Stagecoach has provided a much-needed addition to our Christmas campaign. We can store more donations made by people in the community in a secure and safe environment. We are grateful to Stagecoach for their unwavering support and for their dedication in promoting our ‘Red Bags Full of Joy’ campaign.”
By supporting the Night Before Christmas Campaign, Stagecoach, aims to spread the magic of the season and ensure that people in need experience the joy that Christmas brings. Together, they are excited to make a positive impact this festive season.
For more information about Stagecoach's involvement in the Night Before Christmas Campaign, please visit stagecoachbus.com or email marketing.westscotland@stagecoachbus.com
