13 Oct 2025
The ‘Get You In Town’ campaign highlights the city centre as the natural place to gather and socialise for people all over the Glasgow area. With positivity growing around the future of the city centre, the campaign acts a reminder that the city centre offers a top class range of experiences whether it’s shopping, hospitality, music and culture.
‘Get You In Town’ has already been appearing on social media as a short video that captures the attractions of the city centre. The campaign is now opening up to include out of home advertising on billboards, posters and buses.
Led by the City Centre Taskforce, a public-private sector partnership co-chaired by Glasgow City Council and the Glasgow Chamber of Commerce, the campaign has been developed in association with the award winning, Glasgow-based design agency, Bright Signals.
Get You In Town supports the on-going work to transform the city centre that’s making public spaces more attractive for walking, wheeling and cycling, improving transport links and adding trees and rain gardens. It also builds on the continued success of the People Make Glasgow brand and also links directly to how Visit Glasgow promotes the city to national and international visitors.
The launch of the campaign comes at a time when the number of people coming into the city centre is rising. New data shows 117 million people moved through the city centre in 2024 with footfall also increasing in 2025, particularly at the weekends. Out of a group of comparator cities, Glasgow city centre is also the one to see continued growth in sales. In 2025 alone, food and drink sales have grown by an incredible 11% when compared to last year.
Councillor Angus Millar, City Convener for City Centre Recovery, believes Get You In Town’ can tap into growing optimism around the city centre.
He said: “There is increasingly a good feeling around the city centre and so the ‘Get You In Town’ campaign comes just at the right time. Investment is coming in and significant improvements are being made to our public spaces and private buildings.
“Visitor numbers are on the up with the city centre’s hospitality sector performing particularly well. ‘Get You In Town’ reflects this positivity and shows the city centre is the natural place for people to come together in Glasgow.
“This is about continuing to attract people to come into the city centre more often, and I hope that Glaswegians and those from further afield respond positively to ‘Get You In Town’ and make plans to take advantage of everything the city centre has to offer.”
Stuart Patrick, Chief Executive of the Glasgow Chamber of Commerce, said: “The health of the city centre is fundamental to Glasgow’s wider economy. As confidence builds, ‘Get You In Town’ will play an important role in drawing people from across the wider region back into the centre and strengthening its position as a vibrant place where business, culture and investment come together.
“It reflects the shared ambition of the City Centre Taskforce to drive that sustainable recovery through strong partnership.”
‘Get You In Town’ has been designed to be adaptable so it can be freely incorporated by businesses into their own promotional campaigns and the signage they display. A media toolkit, which includes ‘Get You In Town’ and other promotional resources, has developed and this can be accessed via this link.
The current run of social media advertising on You Tube, TikTok and Meta will be followed a further burst in the run-up to Christmas while further elements of the campaign are currently in development.
Glasgow’s City Centre Taskforce is a multi-agency group that co-chaired by Councillor Angus Millar and Stuart Patrick. The City Centre Taskforce brings together local government, business, investors, police, further education and other agencies to co-ordinate and maximise efforts to support and improve the city centre. The taskforce focuses on issues such as the night-time economy, transport, development and frontline operational services.
The City Centre Taskforce also supports the delivery of the City Centre Strategy, which aims to grow the city centre’s resident population, make the city centre as attractive as possible for visitors, businesses and investors and support economic innovation.
